Dr Lim Chia Juan
Principal Scientist, Ingredient Development & Bioactives Discovery
Dr Lim Chia Juan is a chemistry graduate with a PhD in Organic Chemistry – Natural Product Synthesis. At BRAND’S Health Enrichment Centre, his expertise is in novel ingredient development, bioactives identification and chemical analysis. He conducts studies on development of poultry-based health ingredients by deep diving into new processes and chemistry of poultry. He also works on bioassay-guided fractionation to identify the active compounds in poultry-based health ingredients and characterization of the ingredients through various analytical chemistry methods.